SEO Copywriting

Optimised content that's designed to drive qualified traffic to your website.

Great content is vital for SEO.

But to create SEO content that delivers tangible results, you’ll need specialist knowledge of the way that search engines crawl, assess and ‘rate’ web content.

SEO copywriting is much more complex than simply stuffing keywords into your page content and hoping you’ll rank highly. The best practice guidelines of some of the world’s most popular search engines – including Google, which still has the biggest slice of the market share here in the UK – have changed dramatically over the years. So much so, in fact, that SEO copywriting techniques from even just a few years ago can now be considered out of date.

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Our SEO copywriting process...

Consultation

We’ll organise a meeting to understand your business’ SEO goals

Research

We’ll research the market & propose the best targeted keywords

Creation

We’ll put together fully optimised page content drafts with a creative edge

Implementation

We’ll work with you or your designer to get your content in situ

Nowadays, the trick is to create SEO content that is not only relevant, but shareable.

It’s still important to find out which search queries are being used to find your products or services, and we’ll always start by carrying out extensive keyword research into your niche. Keyword placement will go some way to ensuring your pages index well in the organic listings, but what’s really going to impress the search engines (and your potential customers) is content that keeps the reader engaged. We need to use language that holds their attention and gently convinces them to interact with your company.

We work extensively with our clients to deliver an SEO copywriting service that covers all bases. We understand that developing exceptional optimised web pages, articles, blogs and press releases requires a collaboration between our writers and your marketers; after all, we have the technical expertise, but you have the industry knowledge that will give your content a competitive edge. We’re more than used to working with agencies and external teams – in fact, we encourage it!