It was Benjamin Franklin who once said that if we fail to prepare, we prepare to fail. And this is certainly true when it comes to developing a content marketing plan that’s going to bring you a return on your investment – whatever that may look like to you. In our experience, there are three […]
Time and time again, we come across business owners who are struggling to stay on top of their content marketing strategy. And it’s no wonder, really. A lot of effort goes into creating effective landing pages, insightful blog posts, useful whitepapers and other kinds of engaging media. It’s easy to spend hours upon hours every […]
Until the nineties, ‘blogs’ didn’t exist. In the years after Justin Hall launched Links.net – which is thought to be the first blog ever created – various blogging platforms sprouted from the depths of the web, including LiveJournal, Open Diary and Diary.com. These sites provided users with a way to chart their feelings, record their […]
Today’s most successful companies tend to have distinct personalities, don’t they? Think about the friendly, fun and quirky persona showcased by Innocent Smoothies, or the cheeky but trustworthy vibes given off by the chaps at Kwik Fit. Businesses like these have worked long and hard to ensure their brand values are reflected in their communications. […]
Launching a new website is an exciting time for any business. It’s not so different to opening a new shop on the High Street, and done right, it can have just as significant an impact on the bottom line as a traditional brick-and-mortar premises. But before you throw your doors open and start welcoming customers […]
You already know that creating content is essential for boosting your brand’s online visibility and building trust amongst your customer base. But it also takes up a lot of time and resources. Two things that definitely don’t grow on trees where businesses are concerned. If you decide to manage your content creation strategy in-house, you’ll […]
In the last 18 months, we have worked with hundreds of business owners who were initially struggling to create compelling content for their websites. Many of these webmasters weren’t confident enough in their writing skills to string together the first drafts. Some of these clients just didn’t have the man-hours to focus on developing and […]
Welcome to 2019, everyone! Many of you reading this will have started work on your content calendar. And those of you who are really on the ball may have already mapped out your content distribution plan for the next twelve months. But if you’re new to content marketing – or you’ve just been feeling a […]
What’s the difference between Black Friday and Cyber Monday? Traditionally the first Friday after Thanksgiving – a nod to its American roots – Black Friday is a day packed full of big promotions and all-out marketing campaigns from money-hungry retailers. Imagine the queues. The stampedes. The in-store arguments. I don’t know about you, but waiting […]
Facebook might be the go-to social media platform for personal use, and the latest updates to Facebook for Business show that it is aiming to improve its reach in the commercial sector, too. However, right now, LinkedIn still remains the most influential social media platform for business users. Last year, the number of users passed […]
