It’s never been more important to ensure your SEO copywriting strategy is pushing you closer to your goals. But what should you be doing? More importantly, what shouldn’t you be doing? Here are 7 SEO copywriting mistakes to avoid if you want to increase your conversion rate and boost your rankings. Neglecting keyword research […]
Surpassing TikTok, the viral video app that amassed 100 million users in 9 months, ChatGPT gained the same number of users in record-breaking time – 8 weeks to be exact. But what is ChatGPT? What is behind its meteoric rise? More importantly, what does it mean for copywriters and content marketers in general? What […]
Staying true to its mission to organise the world’s information and make it universally accessible and useful, Google kept us on the edge of our seats with 10 confirmed updates and the brand new helpful content ranking algorithm in 2022. We also got not one, but two updates to the Search Quality Rater Guidelines. Notably, […]
Content marketing has never been a more effective way to reach and engage with audiences. But with so much noise being made in every marketplace, it’s the brands that are focusing on content that is informative, useful and entertaining that are the ones that are standing out and driving traffic and leads from their campaigns. […]
If you’re in the process of working with a copywriter, creating a detailed brief can be hugely beneficial for both of you. Not only will clear instructions remove the risk of any confusion, they will also help you understand what it is that your business needs to address with the copy or content, and what […]
One thing you can always rely on is that just when you think you’ve got to grips with Google’s algorithms, the search giant will change the goalposts yet again. In fact, in 2020 alone, Google made over 4,500 changes to the way its software reads content on the internet. While these changes are always aimed […]
The internet has grown in spades since its birth – and so has how we use it. Writing for SEO has always been a constantly moving field, with new algorithms to understand and technological advancements to get on board with. So, after all this time, what’s changed? Well, brands need to write for SEO by […]
Last week, billions of social media users were left reeling when Facebook, Messenger, Instagram, and WhatsApp went down for nearly 6 hours. Most of us can live without scrolling through our Insta feeds or messaging the group chat for a short period of time. But this kind of outage can spell disaster for business owners […]
There’s nothing Google loves more than changing the goalposts. For once, though, we’re pleased that the search engine is planning to make significant changes to the way its algorithm indexes and ranks web pages – because it’s going to lead to better experiences and more valuable organic listings for everyone. We’ve known about Google’s Page […]
Yes. Yes, you should. And here’s why. Google’s new Core Web Vitals are three key factors that the search engine believes are crucial to the user’s overall experience of your website. They will soon play a huge role in determining where your pages rank in the organic listings… and if, indeed, they rank at all. […]
