Surpassing TikTok, the viral video app that amassed 100 million users in 9 months, ChatGPT gained the same number of users in record-breaking time – 8 weeks to be exact. But what is ChatGPT? What is behind its meteoric rise? More importantly, what does it mean for copywriters and content marketers in general? What […]
Staying true to its mission to organise the world’s information and make it universally accessible and useful, Google kept us on the edge of our seats with 10 confirmed updates and the brand new helpful content ranking algorithm in 2022. We also got not one, but two updates to the Search Quality Rater Guidelines. Notably, […]
One thing you can always rely on is that just when you think you’ve got to grips with Google’s algorithms, the search giant will change the goalposts yet again. In fact, in 2020 alone, Google made over 4,500 changes to the way its software reads content on the internet. While these changes are always aimed […]
Last week, billions of social media users were left reeling when Facebook, Messenger, Instagram, and WhatsApp went down for nearly 6 hours. Most of us can live without scrolling through our Insta feeds or messaging the group chat for a short period of time. But this kind of outage can spell disaster for business owners […]
There’s nothing Google loves more than changing the goalposts. For once, though, we’re pleased that the search engine is planning to make significant changes to the way its algorithm indexes and ranks web pages – because it’s going to lead to better experiences and more valuable organic listings for everyone. We’ve known about Google’s Page […]
Yes. Yes, you should. And here’s why. Google’s new Core Web Vitals are three key factors that the search engine believes are crucial to the user’s overall experience of your website. They will soon play a huge role in determining where your pages rank in the organic listings… and if, indeed, they rank at all. […]
Digital Pulse Magazine shares news, views and opinions from the heart of the marketing industry. Editor Kerry Sheahan has created an online platform that isn’t afraid to challenge the status quo. She wholeheartedly believes that marketers can only continue to innovate when they’re exposed to other points of view – and she’s developed Digital Pulse […]
Titled ‘How to sell web content to your clients’, our latest white paper is designed to help branding, web and marketing agencies like you nurture effective relationships with external copywriters so you can better fulfil your clients’ copy and content requirements. Why did we develop this white paper? As content specialists, we work […]
We don’t need to tell you that we’re entering into a very worrying time for businesses. You’re already likely to be feeling anxious about the impact the coronavirus outbreak is going to have on the economy – so we’re not going to dwell on the subject. What we are going to do is help you […]
Those of you who keep your finger on the SEO pulse may already be aware of Google’s latest algorithm update: BERT. Towards the end of last year, the company announced significant changes to the way it indexes and categorises publishers’ content – and, true to form, the digital marketing space erupted with questions as to […]
