Chances are you’re already working hard to make sure that your marketing copy ‘speaks’ to your target audience and compels potential customers to want to learn more about your business. You’re probably delivering carefully crafted messages across a wide range of channels, including your website and your social media feeds. But if media relations play […]
Everyone can write, right? I’m guessing you’ve been doing it since you were about 5 years old. I’m also guessing you’ve already written quite a lot today – emails, social media, business plans, proposals, quotes, etc. So why would you need anyone to write your marketing copy for you? I’ve lost count of the number […]
It was Benjamin Franklin who once said that if we fail to prepare, we prepare to fail. And this is certainly true when it comes to developing a content marketing plan that’s going to bring you a return on your investment – whatever that may look like to you. In our experience, there are three […]
Until the nineties, ‘blogs’ didn’t exist. In the years after Justin Hall launched Links.net – which is thought to be the first blog ever created – various blogging platforms sprouted from the depths of the web, including LiveJournal, Open Diary and Diary.com. These sites provided users with a way to chart their feelings, record their […]
Today’s most successful companies tend to have distinct personalities, don’t they? Think about the friendly, fun and quirky persona showcased by Innocent Smoothies, or the cheeky but trustworthy vibes given off by the chaps at Kwik Fit. Businesses like these have worked long and hard to ensure their brand values are reflected in their communications. […]
Launching a new website is an exciting time for any business. It’s not so different to opening a new shop on the High Street, and done right, it can have just as significant an impact on the bottom line as a traditional brick-and-mortar premises. But before you throw your doors open and start welcoming customers […]
You already know that creating content is essential for boosting your brand’s online visibility and building trust amongst your customer base. But it also takes up a lot of time and resources. Two things that definitely don’t grow on trees where businesses are concerned. If you decide to manage your content creation strategy in-house, you’ll […]
Welcome to 2019, everyone! Many of you reading this will have started work on your content calendar. And those of you who are really on the ball may have already mapped out your content distribution plan for the next twelve months. But if you’re new to content marketing – or you’ve just been feeling a […]
What’s the difference between Black Friday and Cyber Monday? Traditionally the first Friday after Thanksgiving – a nod to its American roots – Black Friday is a day packed full of big promotions and all-out marketing campaigns from money-hungry retailers. Imagine the queues. The stampedes. The in-store arguments. I don’t know about you, but waiting […]
Facebook might be the go-to social media platform for personal use, and the latest updates to Facebook for Business show that it is aiming to improve its reach in the commercial sector, too. However, right now, LinkedIn still remains the most influential social media platform for business users. Last year, the number of users passed […]
