It’s never been more important to ensure your SEO copywriting strategy is pushing you closer to your goals. But what should you be doing? More importantly, what shouldn’t you be doing? Here are 7 SEO copywriting mistakes to avoid if you want to increase your conversion rate and boost your rankings. Neglecting keyword research […]
Content marketing has never been a more effective way to reach and engage with audiences. But with so much noise being made in every marketplace, it’s the brands that are focusing on content that is informative, useful and entertaining that are the ones that are standing out and driving traffic and leads from their campaigns. […]
If you’re in the process of working with a copywriter, creating a detailed brief can be hugely beneficial for both of you. Not only will clear instructions remove the risk of any confusion, they will also help you understand what it is that your business needs to address with the copy or content, and what […]
The internet has grown in spades since its birth – and so has how we use it. Writing for SEO has always been a constantly moving field, with new algorithms to understand and technological advancements to get on board with. So, after all this time, what’s changed? Well, brands need to write for SEO by […]
Yes. Yes, you should. And here’s why. Google’s new Core Web Vitals are three key factors that the search engine believes are crucial to the user’s overall experience of your website. They will soon play a huge role in determining where your pages rank in the organic listings… and if, indeed, they rank at all. […]
My name is Rachel Agnew and I used to have, what my mother liked to call, a proper job. I worked full time for many years in the music industry with my last job being at BMG Records, one of the UK’s major record companies. I stayed there for 11 years and I completely loved […]
Pretty much every sector has been affected by the recent COVID-19 pandemic, in one way or another – but thanks to airline restrictions, quarantine rules and social distancing measures, the travel industry is perhaps amongst the hardest hit. We will be able to travel again eventually (although the holiday experience will be decidedly different). But […]
Titled ‘How to sell web content to your clients’, our latest white paper is designed to help branding, web and marketing agencies like you nurture effective relationships with external copywriters so you can better fulfil your clients’ copy and content requirements. Why did we develop this white paper? As content specialists, we work […]
Our clients often ask us how to write SEO-friendly meta titles and descriptions for web pages. It’s something that, even after all this time, many marketers consider to be a dark art – but the truth is, creating well-optimised snippets is easy as pie if you follow a few tried-and-tested rules. We’ve shared some of […]
We don’t need to tell you that we’re entering into a very worrying time for businesses. You’re already likely to be feeling anxious about the impact the coronavirus outbreak is going to have on the economy – so we’re not going to dwell on the subject. What we are going to do is help you […]
