Well, Indy can help you explore the intricacies of outreach marketing.
The idea behind this hugely effective online marketing tactic is to connect with influential bloggers who are willing to write to their audience about what you do. In an organic, around-about way, they then promote you to people who are likely to buy from your company.
You can often achieve this kind of partnership by offering your product or service for free in exchange for a review or a profile piece. Sometimes, the blogger may require payment. It all depends on the kind of arrangement you have with your new third-party marketer.
We know from experience that the key to successful blogger outreach is to build authentic relationships with influencers from the right online communities. However, the challenge is not just establishing these relationships, but managing them in the longer term. This is where we come in.
We’ve built up a wide network of blogging contacts who regularly promote brands, but we will also reach out to new writers who are a good fit for our client’s brief. There’s no automation or blind-emailing involved in our blogger outreach services – we contact every single blogger manually, and only once we’re sure there’s an opportunity for a collaboration.
Want to learn more? Talk to us today about our content outreach services.
