The New Year brings with it a great opportunity to review your wins – and, of course, your losses – from 2017. Whether you’ve been busy getting your ship in order for the last few months, or you’ve left it until the end of December to organise your digital marketing strategy for 2018, now is […]
Is your copy damaging your business?
Anyone working in the marketing space will be well aware that content is king. It’s a well-worn cliché, and one that is often misunderstood, underestimated, or both. If you’ve sought professional advice from an experienced content marketer, chances are you’ll have been bombarded with suggestions as to how you can improve your messaging, optimise your […]